Using vivid colors in a web design can be tricky. It is all too easy to mismanage bright combinations and end up with a loud and messy-looking website. However, avoiding the brighter hues altogether can leave a site looking dull and muted, or even worse, lacking in personality, a bit like a person who always wears beige in order to avoid making a colour faux pas. [Read more…]
Although search engine optimization is a complex and shifting discipline, there are some things which stay the same for quite considerable periods of time. In other words, things like the frequent and regular supply of high quality content never appear to go out of fashion. SEO is not just about experimental innovation, it is also about ensuring that ‘the basics’ are delivered to a high standard. One thing which fits neatly into the basics category is the necessity of getting the landing pages on a site ready for visitors. A lack of preparation in this area can have a detrimental effect. [Read more…]
Despite search engines such as Google changing their algorithm on a weekly basis just to keep us on our toes, there is one thing that appears to be a firm favourite of the number one search engine and that is all things natural. Natural content, natural keywords and natural link building are favoured by Google and they make no secret of this. To back this up we also find that anything which is unnatural or false is severely frowned upon and often penalised or even banned by Google. All concrete facts to prove that natural is the way to go.
When promoting a website, there are many different techniques that can be used. Ultimately, a decision must be made as to where to invest your hard earned money. As of February 14th, 2007, approximately 80% of all internet traffic comes from search engines, and there are two ways to get a share of this traffic. Traffic can be obtained via the natural listings through Search Engine Optimisation (SEO) or via the Sponsored listings by setting up a Pay per Click (PPC) campaign. [Read more…]
Directory:A directory is a method of organizing sites by category. Typically the directory structure is created and sites are reviewed and entered into the appropriate categories by humans. The two largest directories on the Internet are The Open Directory (ODP) and the Yahoo Directory. [Read more…]
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