The 21st century did not only bring with it the development of technology; it brought with it better ways of doing things and one of those things is getting your product or service noticed through digital marketing. Gone are the days when marketers depended on word-of-mouth to get their stuff out there. With digital marketing and the use of digital technology, the business of marketing has been made easier. The term digital marketing is defined as a collection of ways and methods through which you can make use of digital technologies to market a product or service. It is important for every entity or business to make use of effective marketing strategies to be among the best. There are a few marketing strategies that can be adopted, but the one we will be focusing on in this article is Search Engine Optimization commonly referred to as SEO.