Search engine optimization is a process that visualizes a website on organic web pages. A fully optimized search engine enables your website to get top ranking on Google, Bing, and yahoo. In general the minimum time the search will take to enlist your website, the maximum number of visitors you will receive. Search engine optimization is the right way to engage your potential customers. And for this, you need to hire an expert SEO services UK who will help your website to achieve top ranking.
Pay Per Click Marketing (PPC) is a subset of Search Engine Marketing and refers to a specific type of advertising where you pay a search engine every time when a potential customer clicks on your advertisement. Pay-per-click advertising on search engines allows you to choose keywords you would like your site to appear for when a search is performed.