Search engine marketing started out in 2001, the first pay-per-click search engine was Overture. Search engine optimization had been around for a while and to generate the traffic and targeted nature of search engines realized there could be a quicker and easier way to list websites. This was the birth of pay per click (PPC).
Dive into the digital marketing showdown of the century: “The Battle Between Search Engine Optimization (SEO) & Pay Per Click (PPC).” Witness the strategic face-off that determines the fate of online visibility and business success. Who will reign supreme? Introduction: In the ever-evolving landscape of digital marketing, two giants stand tall: Search Engine Optimization (SEO) … Read more