The start of a New Year marks a time when significant voices within an industry begin making their predictions for the next twelve months within the said industry. This is very much the case in search engine optimisation, and numerous ideas and theories have already been put forward about what 2012 holds in store for SEO. One suggestion that really jumped out at me came from Rand Fishkin at Moz, who said, long back “SEO without social media will become a relic of the past”. I’m a big fan of social media marketing, and while I don’t necessarily believe SEO without social media marketing will become extinct, I strongly believe that in the right context, social media can increase the efficiency of an SEO campaign tenfold. I hope to use this blog to explain why I think this is the case.
B2B Marketing and Paid Social: Does It Work? The realm of B2B marketing is ever-evolving, continually seeking innovative methods to reach its niche, often discerning audience. In recent years, paid social media campaigns have emerged as a promising avenue for B2B marketers. But the question lingers: “Does it really work?” This article delves deep into … Read more