In a bold move to challenge the dominance of mainstream media, Trump Media and Technology Group Corp. (TMTG) has launched its Truth+ streaming platform globally, bringing its conservative-leaning content to audiences worldwide. Announced on July 7, 2025, from Sarasota, Florida, the rollout includes a strategic partnership with Newsmax, making the network’s programming accessible worldwide without a VPN. With apps now available on iOS, Android, and major connected TV platforms, Truth+ aims to deliver “non-woke” news and entertainment to a global audience. As TMTG expands its digital footprint, this launch signals a new chapter in its mission to counter Big Tech censorship and reshape the media landscape. But can Truth+ compete with giants like Netflix and X in an already crowded streaming market?
The Key Details
- Who: Trump Media and Technology Group Corp. (TMTG), led by CEO Devin Nunes, in partnership with Newsmax, headed by CEO Chris Ruddy.
- What: The global launch of Truth+, a streaming platform offering live TV channels and video-on-demand content, including Newsmax’s flagship channel.
- When: Announced on July 7, 2025, following beta testing that began on June 30, 2025.
- Where: Headquartered in Sarasota, Florida, Truth+ is now accessible globally via iOS, Android, Apple TV, Android TV, Amazon Fire, Roku, and web platforms.
- Why: To expand TMTG’s mission of providing a “safe harbour for free expression” and challenging what it calls the “woke news monolith” with conservative perspectives.
Background: TMTG’s Rise and Ambitions
Founded in 2021 by former President Donald Trump, along with Wes Moss and Andy Litinsky, TMTG emerged as a response to Trump’s bans from major social media platforms like Twitter and Facebook after the January 6, 2021, Capitol attack. The company’s flagship product, Truth Social, launched in February 2022 as an “alt-tech” platform to rival X and Meta’s Threads. Despite early struggles—resulting in financial losses of $401 million in 2024 and only $3.6 million in revenue—TMTG has pushed to diversify its offerings. Truth+ marks its foray into streaming, complementing Truth Social and the forthcoming Truth.Fi, a FinTech brand focused on “America First” investments.
The global launch of Truth+ builds on TMTG’s earlier domestic rollout in the U.S., Canada, and Mexico. With $3 billion in cash reserves, TMTG is betting big on its ability to capture a global audience seeking alternatives to mainstream media.
Key Events: A Rapid Global Rollout
On June 30, 2025, TMTG announced the start of beta testing for Truth+’s global expansion, making its streaming channels and on-demand content available worldwide. Just a week later, on July 7, the company declared the platform’s successful international launch. Truth+ is now accessible on a wide range of devices, including iOS and Android smartphones, Apple TV, Android TV, Amazon Fire, Roku, and web browsers. Plans are underway to extend availability to LG and Samsung-connected TVs pending app store approvals.
A cornerstone of the launch is TMTG’s partnership with Newsmax, a conservative news network known for its right-leaning commentary. For the first time, Newsmax’s flagship channel is available globally without a VPN, a move that aligns with its own international expansion goals. TMTG will continue to stress-test the platform and gather user feedback, with a full rollout completion date to be announced.
Stakeholder Perspectives: Voices Driving the Narrative
Devin Nunes, TMTG’s CEO and former congressman, framed the launch as a direct challenge to mainstream media. “There is clearly a need globally for fresh perspectives on the great issues of our day,” Nunes said, emphasizing Truth+’s role in delivering “hard-hitting, non-woke reporting.” He also praised Newsmax for its partnership, noting that it will bring the network’s programming to “major new markets.”
Chris Ruddy, Newsmax’s CEO, echoed Nunes’ enthusiasm: “Devin has done a remarkable job growing Truth Social and now Truth+ in the U.S. It’s only natural they would grow globally, and we’re proud to partner with him.” The collaboration reflects a shared vision of amplifying conservative voices in a media landscape often criticized by their audiences for liberal bias.
However, not all stakeholders are optimistic. Industry analysts question Truth+’s ability to compete in a saturated streaming market. “By conventional measures, this stock is quite expensive,” said Steve Sosnick, chief strategist at Interactive Brokers, pointing to TMTG’s $32 million loss in Q1 2025 against just $821,000 in revenue. Matthew Tuttle, a TMTG shareholder, expressed skepticism about Truth Social’s growth potential, suggesting the company’s pivot to streaming and crypto is a strategic shift away from a struggling social media platform.
Broader Implications: A Crowded Market and Cultural Divide
Truth+ enters a fiercely competitive streaming landscape dominated by giants like Netflix (277 million subscribers globally in 2024) and Disney+ (153 million). Truth Social, with just 359,000 daily active users in May 2025, pales in comparison to X’s 238 million and even Bluesky’s 3.6 million. Yet, Truth+’s focus on “family-friendly” and conservative content—coupled with Newsmax’s established audience—could carve out a niche among viewers disillusioned with mainstream platforms. For instance, Truth+ offers over 1,000 movies and shows, including conservative documentaries, which have resonated with its core demographic.
The launch also underscores a broader cultural divide. TMTG positions Truth+ as a counterweight to “Big Tech’s assault on free speech,” tapping into global demand for platforms free from perceived censorship. Posts on X reflect enthusiasm among conservative audiences, with users like @MarioNawfal calling the Newsmax partnership a “game-changer” for viewers seeking “unfiltered content.” However, critics argue that Truth+’s niche focus may limit its appeal, especially in regions with less appetite for U.S.-centric conservative narratives.
Financially, TMTG’s $3 billion cash reserve—bolstered by a $2.5 billion bitcoin investment—gives it room to experiment. Yet, its $400 million stock buyback plan, announced in June 2025, has raised eyebrows. Michael Roberts, a finance professor at Wharton, noted that such buybacks are unusual for a company with steep losses, suggesting TMTG may be betting on its stock being undervalued.
A Case Study in Niche Streaming
Rumble, another conservative-leaning platform, offers a useful comparison. In April 2022, Truth Social migrated its infrastructure to Rumble’s cloud, a move that strengthened its technical backbone. Rumble’s streaming service, which also targets conservative audiences, has grown to 50 million monthly active users by 2025, showing the potential for niche platforms. However, Rumble’s broader content mix, including sports and entertainment, contrasts with Truth+’s narrower focus on news and “family-friendly” programming. Whether Truth+ can replicate Rumble’s success—or expand beyond its core audience—remains an open question.
Conclusion: A High-Stakes Gamble
The global launch of Truth+ marks a pivotal moment for TMTG as it seeks to redefine itself beyond Truth Social’s modest footprint. With Newsmax’s partnership and a robust cash reserve, the company is well-positioned to make inroads in the streaming market. Yet, its success hinges on overcoming significant hurdles: a crowded market, financial losses, and a polarized audience. As Devin Nunes and his team continue to refine Truth+’s technology and content, the platform’s ability to resonate globally will test whether conservative media can transcend cultural and geographic boundaries. For now, Truth+ is a bold bet on a future where “non-woke” voices find a worldwide stage—but only time will tell if it can deliver.