Links within blogs post shared by blogger is one of your basic link building strategies. Setting up links within blogs is not only one of the easiest ways of link building, it’s one of the most effective. Popular blogs can carry a lot of authority with the search engines and with internet audiences, resulting in both powerful links in your profile and direct traffic.
Recent post by Matt Cutts on his blog regarding guest blogging for SEO is a spam has created lot of buzz in SEO marketing industry. Whole blogging is ready to see a strict action from Google spam team on various blogs. I have studied the history of Google views on guest blog post and found after having few advice’s on how to do guest blogging now Google has come forward to penalize the guest bloggers or guest blogging service sites. Below is the summary of Matt Cutts view from time to time