Search Engines and Its Related Terms

Web Directory: A directory is a method of organizing sites by category. Typically the directory structure is created and sites are reviewed and entered into the appropriate categories by humans. The two largest directories on the Internet are The Open Directory (ODP) and the Yahoo Directory.

Hand Submissions- A service to develop appropriate titles and descriptions for submission to directories, search engines, and advertising sites. The submission is often unique for each directory, being sure to be compliant with all guidelines. CM SEO always offers hand submissions and has great success in getting relevant listings in appropriate directories

Search Engine Optimization: The process of fine-tuning the content of a site along with the HTML and Meta tags so that it is search engine friendly (and we hope people are friendly at the same time).

Link Popularity: One of the early innovations by Google was the development of Page Rank, a numerical page ranking based on incoming links to a site. Further information on the original algorithm can be found in The Anatomy of a Large-Scale Hypertextual Web Search Engine. Link popularity is the process of developing incoming, outgoing, and reciprocal links for the purpose of increasing Page Rank.

Crawling: Crawling is the technique by which search engines dispatch a team of robots (referred to as crawlers or spiders) to find new and updated material. Crawling is the process through which search engines discover new or updated web information, such as new websites or pages, modifications to existing websites, and dead links. Google Search is a fully automated search engine that employs software known as web crawlers to browse the web on a daily basis in order to identify pages to add to our index.

Indexing:  Search engine indexing is the process of gathering, processing, and storing data in order to permit quick and accurate information retrieval. Your discovered pages are saved in the index. Google analyses the text, photos, and video files on the website and records the results in the Google index, a massive database.

Web Spider or Bot: A web crawler, often known as a spider, is a form of bot that is commonly used by search engines such as Google and Bing. Their goal is to index the content of websites from all across the Internet so that they might appear in search engine results. Also spelled Robot, Bot, or Spider. The bot “crawls” webpages and retrieves (collects information from the page) it before sending it to Google’s servers. A bot (also known as a spider or crawler) is basically a piece of software used by Google (or another organisation) to trawl the web and collect information about a Page.