Owned and operated by Google, Google Ads is a platform created for online advertisement. This platform is for helping businesses develop their online presence in reaching more existing and new customers in different parts of the world. Google AdWords is currently being used by millions of businesses worldwide to reach customers effectively and optimizing their sales.
AdWords is majorly about the search network, which assists marketers in making bids for the keywords that can improve their visibility when their services or products are searched on Google with the same keywords. The search network of Google AdWords is also called pay-per-click advertising or paid search.
Why is using Google AdWords a good idea?
-
It is measurable
Google AdWords has many PPC metrics that can be used to measure the progress of your advertising campaigns. Using this platform, you can easily measure your sales, return on investment (ROI), conversions, brand awareness and traffic to your website. The measurability of Google AdWords is one of its major advantages over social media marketing or traditional advertising media such as TV, radio and print media.
-
It is flexible
When using Google AdWords, your marketing campaigns can be easily customized based on your specific needs so that reaching existing and new customers can be done in the exact way you want to.
-
It is scalable
As your advertisement stays long and you get more sales, Google AdWords ensures that your advertisement’s growth can be easily accommodated within the system. Therefore, Google AdWords effectively improves your business’s leads within any resources or timeframe.
-
It is cost-efficient
Google AdWords offers a pay-per-click service; hence, you only pay when there is a click. This is important for small businesses struggling with finances. You can also determine the maximum amount of money you would like to spend on your campaign daily.
-
It is engaging
Google AdWords allows you to add video content to your advertisement so that it can be more engaging for your customers. Factually, video content can draw more sales than other types of content.
-
It is faster and easier than SEO
Getting results and managing your campaign through the use of Google AdWords is easier and faster when compared to SEO. Unlike SEO, which takes months before you can get results for your marketing, Google AdWords gives results within a few days of being implemented.
Why is it best to hire a professional?
Setting up your campaign structure, conducting keyword research, tracking your campaign and getting an effective landing page requires technical expertise; therefore, unless you are an expert or you can dedicate time to learning about Google Ads, managing Google Ads yourself will result in a total waste of time, effort and resources. Hiring a professional to manage your Google Ads is the best way to get the best results from your advertising campaign.
To get the best out of your advertising campaigns, contact Google Ads experts at Megrisoft and enjoy a massive improvement in your business through the effective use of Google AdWords.