Search Engine Reputation Management (SERM) A Guide

What is Search Engine Reputation Management

Search Engine Reputation Management, also known as SERM, is a process to remove negative listings and results relevant to either an individual’s brand name or a corporate brand name. A reputation takes years to earn costs vast amounts of money in advertising and branding, and can be destroyed online in just a few minutes with a bad review or article on a blog.

SEO Agencies have undertaken the complex task of SERM by fusing together the knowledge that Search Engine Optimisation (SEO) specialists have, combined with traditional PR and communications expertise, to rectify issues we know many corporate and individual clients face within the fast-paced digital media space online.

The process of SERM that SEO Agencies undertake will manipulate, repair, revise and enhance the organic search engine results found within major search engine sites such as Google, Bing and Yahoo to ensure that your personal or corporate reputation is managed more effectively across the internet as well as within social media sites.  This process allows you to more actively, participate and have a more prominent influence in managing your online reputation whilst allowing the SEO team of specialists to use their experienced methods in project management and technical expertise to do the hands-on work on your behalf.

How Important is SERM

Major search engines such as Google, Yahoo and Bing have now become the gateway communication tool in consumer access; as a result, many individuals and corporate reputations have faced crisis points with managing negative reviews or blogs, with poor perception online revenue is lost. Search Engine Optimization has to lead the way forward in positive branding. Fusing traditional PR methods has become the ultimate way of protecting an uncompromised reputation, avoiding these disastrous effects.

Search Engine Reputation Management Process.

It is a complex process of first analysing a person’s reputation so that the correct methods can be used to manage a positive reputation.  Stakeholder analysis will be done on your individual name or corporate branding, thus providing statistics on which URL’s hold percentages of conversation on your branding name and the credibility of each conversation.  Meta-data analysis will also be done on keywords relevant to your branding, allowing our specialists to gauge where each conversation is, their credibility, and how many are on each of your keywords. Each of these keywords will have an analysis to give us an overall idea of whether the sentiment is negative, neutral or positive.  This analysis is completed on the Top 20 Organic Listings, and a lot of the analysis will be manual and automated. Still, it provides a thorough basis of all the work that can be done to manipulate the Search Engine results for your branding.

SERM monthly updated reports show you how specialists manage your reputation to ensure they can proactively direct their reputation management.

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