The Cost of a Click: The 20 Most Expensive Google Ads Keywords

Keywords

Understanding key phrases is essential in today’s fast-moving digital marketplace, where just one click may decide between success or failure. Within the alluring domain of cyberspace commerce, explore the pricey Google Ads keyword list along with us. Monetary importance and underlying techniques are revealed when examining keywords related to insurance, loans, law practice, academic programs, etc. To understand … Read more

Google Announces Rollout Of August 2023 Core Search Update

Digital Marketing

Google announced on August 22, 2023, that it had released the August 2023 core update. This is the second broad core algorithm update of 2023; the previous core update was the March 2023 core update, which started rolling out on March 15 and was completed on March 28. Google core updates are changes to the … Read more

Elon Musk-Owned X Unveils Fresh Security Choices for Advertisers

Twitter

Elon Musk-Owned X, formerly known as Twitter, has announced several new brand safety features for advertisers. These features are designed to give advertisers more control over where their ads are placed and to help protect their brands from appearing in unsafe or unwanted environments. The new features include: Expanding pre-bid brand safety & suitability with … Read more

Google Changes Visibility of HowTo and FAQ Rich Results

Google

Google has announced the limitation of certain types of sites displaying FAQ-rich results and the placement of HowTo results. In an official statement, Google intended to reduce the prominence of two types of rich results, namely HowTo and FAQ. As part of this initiative, FAQ-rich results will gradually be phased out for most websites, though … Read more

45 Local SEO Statistics & Facts You Must Know

Local SEO

What is Local SEO? Local SEO (Search Engine Optimization) means making your website or online presence more visible in searches related to your specific location. It’s essential for businesses that have a physical store in a particular area and want to attract local customers. The main aim of local SEO is to improve how your … Read more

Unlock the Secrets of robots.txt: A Comprehensive Guide

Local SEO

Feeling lost in the world of SEO? The robots.txt file is your key to controlling how search engines interact with your website. Learn how to write an effective robots.txt file to optimize indexing, improve website performance, and boost your SEO strategy. In this article, we’ll delve into the intricacies of the robots.txt file, providing insights … Read more

Google Deprecating Sitemaps Ping and Recommend Lastmod element

Google search tools and updates

On Monday, Google announced the deprecation of the sitemap “ping” endpoint and offered guidelines for utilizing the lastmod element instead. According to Google’s explanation, the sitemap protocol includes an unauthenticated REST method for submitting sitemaps to search engines. However, internal data reveals that unauthenticated sitemap submissions have proven less effective and valuable. Google is discontinuing … Read more