What Is an SEO Report? Why You Need? A Guide

You need only a complete SEO audit to rank your website better in SERPs. SEO reports can help you achieve your goal if search engine optimization experts prepare you. A guide on how to make an SEO Report.

Analyzing your website’s SEO status lets you discover why you may not get the traffic and sales you want from your organic listing on Google. Many companies offer website analysis, but do they do it right? Is it the WHOLE story?, and is it clear to understand?

Our in-depth audit systematically examines your website’s presence in an easy-to-understand snapshot report. Our audit will allow you to discover the WHOLE story, what you may be doing wrong (how to solve it), and recommendations on enhancing your current efforts.

Continual SEO auditing is essential to reach the top of Google’s search results and maintain relevant traffic flow to your domain or business.

You’d be surprised how many websites are missing basic optimisation rendering them falling short in search engines. It’s very easy to miss when building your website, but it is an easy fix with a full audit.

What do our reports include?

Your natural Google listings in a snapshot

  • All your keywords currently ranking on Google
  • All your keywords positions on Google
  • List of your top competitors
  • Your position vs. your competitor’s position
  • Your keyword’s search volume
  • Current vs. previous keyword ranking positions
  • (New) keyword opportunities you’re missing
  • local citation and listings

Your site’s backlink profile

  • Total number of backlinks
  • Current vs. lost backlinks
  • Backlink types (image, text, video)
  • No follow vs. Do-follow backlinks (+ tips)
  • Top “exact match” (anchor) keywords
  • Anchor links vs. diverse ratio (+tips)
  • Referring domains
  • (New) full link profile optimisation tips

Your Adwords (paid search) listings – if any

  • Your top competitors
  • How you’re positioned against your competitor’s
  • What ads the competition are using (selected randomly)
  • Competition position summary
  • Traffic keyword expected volume

Your www. website

  • Your onsite content keyword density (+tips)
  • Website SEO meta titles and description detail
  • Website relevancy to chosen keywords
  • URL structure
  • (New) onsite optimisation tips


Find out how your competitors are doing it

Staying ahead of your competitors is necessary if you want to be successful, to do this you need to see what they are doing, learn from them, but ensure that you do it better! Our report shows which keywords your competitors rank for and how many backlinks they have acquired to achieve this. You can always learn something from your competition.

Your website setup is just as important.

Making sure you’re on top of your website is also extremely important. You will see what you are doing right but, most importantly, what you’re doing wrong. Then all that’s needed is to solve these problems making your domain ‘Google-friendly. Being Google-friendly means that Google clearly understands your business and what you can do for people, meaning they know which keywords you are relevant for, increasing your rank.

Important tip

Ensure you have relevant content about your product or service on your home page. You will need to demonstrate that you are not only knowledgeable, but this will help Google decide which keywords you’re relevant to.

REMEMBER: 43% of users skip blog content instead of reading in depth, making blog posts easy for them to read.

Make your website easy to use

You only get under 3 seconds to convince a new visitor that your site will give them what they’re looking for. Once they have decided to use your website, they have very little attention span due to the web being attention-grabbing and offering so many false claims.

Therefore, ensure clear messages stating how you will solve their problems or provide what they are looking for. Display clear and powerful bullet points and have a straightforward ‘call to action. We have seen massive fluctuations in bounce rate and conversion rate after changing a tiny detail on a website.

Create landing pages to further your SEO efforts

Ensuring your landing page is well-designed can improve your website’s lead generation and sales. But the more landing pages you have, the more gateways you have open for your search traffic.

An SEO research firm claims that 44% of clicks for B2B businesses first reach a homepage and not a landing page! The homepage is important; however, the elements needed to have a good landing page are:

  • No navigation (users should stay on the page!)
  • Directly informative content that’s useful to the user
  • Call to action (click here to buy this product)

Research shows that companies that have 10+ landing pages have 55% higher conversions as opposed to those with fewer than 10 landing pages. Crazily, companies with 40+ landing page get up to 500% higher conversion rate!

A big, bold headline draws you in, highlighting key points in bullet points for easy reading, with a signup form that you can’t miss.

Ensure that your website is responsive (working on all devices and browsers)
It’s paramount to ensure that your website looks and performs well on mobile devices and browsers.

Google introduced a new update to its algorithm, which significantly increased organic search rankings to those websites that are mobile-friendly and browser friendly. This is paramount because approx 60% of searches are now done on mobile devices.

If you have used Word Press as a CMS for your site, you will likely already have a mobile-friendly website. The majority of Word Press themes are designed to be mobile-friendly.

Ensure one or more of your keywords are in your SEO page titles

You must ensure that each page title for each page and post contains a keyword. And if possible, use multiple keywords within your page titles. Don’t be spammy with this, though, because it might have a negative effect on your rank. you can read SEO Guide to find out more about this

Spammy means cramming as many keywords as possible.

Understanding SEO’s importance

is essential to significantly raising your website’s traffic and brand awareness.

Even as we speak, hundreds of thousands of people are searching for products or services just like yours. But if your site is not optimised correctly, you won’t be found in Google’s organic listings. HubSpot claims that 82% of a website’s traffic starts with a search query, which is why search engine optimisation is paramount.

Every day people search on Google over 3.5 billion times. In the USA, 78% of customers use the web to research products and services before purchasing.

When your website starts to rank on the first pages of Google search results, you will get more exposure. This means increased traffic, conversions, and, most importantly, revenue.

Reaching page 1 of Google’s search results is vital, as 78% of users don’t click beyond page 1.

Also, the top 3 spots consume 60% of all traffic from web searches, and, coming from a search, you can expect a whopping 14.6% close rate, compared to only 1.7% from channels such as print /direct mail advertising. This is due to the fact the searches are so relevant.

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