20 Most Common Link Building Myths And Misconceptions

What is Link Building

Link building is an important part of any digital marketing strategy. It involves acquiring hyperlinks from other websites to your own. These backlinks are valuable because they signal to search engines that your website is relevant, authoritative, and popular. This can ultimately influence your website’s search rankings.

However, many myths and misconceptions exist over time about best practices for building quality backlinks. This article will debunk 20 of the most common link-building myths.

Myths and Misconceptions About Link Building

  1. Quantity over Quality: One of the link building services companies believes that more backlinks automatically translate into better rankings. In the past, quantity mattered more, but search engines have evolved to prioritize quality over quantity. A few high-quality, relevant, authoritative backlinks carry more weight than numerous low-quality ones.
  2. Link building is easy – High-quality link building takes time, strategy and effort. There are no shortcuts.
  3. Buying Links: Purchasing links from link farms or other websites explicitly for SEO purposes is a black hat technique and goes against the guidelines of search engines. Search engines penalize such practices, and your website’s rankings could suffer. Purchased links violate search engine guidelines and can lead to penalties. Focus on earning links naturally.
  4. Spam outreach works – Mass outreach with generic templates leads to low response rates and poor links. Personalized pitching is key.
  5. Links from any site help – Low-quality or irrelevant sites offer little SEO value. Prioritize links from topically related authoritative sites.
  6. Keyword-rich anchor text is best – Over-optimization with exact match anchor text looks unnatural. Use varied, relevant anchor text.
  7. Links from your company help – Links from affiliated sites like social media profiles won’t boost rankings. Focus on independent third-party sites.
  8. Link velocity doesn’t matter – Building links too fast can seem manipulative. Stick to a natural growth pace.
  9. 302 redirects pass full juice – 302 redirects only pass a fraction of the original page’s link equity. 301s maintain more value.
  10. No-Follow Links Are Useless: No-follow links are links with a “nofollow” attribute that tells search engines not to pass PageRank or authority to the linked page. Some people believe that no-follow links are worthless for SEO, but they can still bring traffic and visibility to your site.
  11. Local links don’t matter for local SEO – Strong local signals like links from local business sites and local directories are very influential for local rankings.
  12. Press releases generate great links – While they can be useful for awareness, they rarely lead to high-quality links.
  13. Link building stops at launch – Ongoing link building is crucial to maintain and improve rankings over time as the competitive landscape changes.
  14. Any mention is a link opportunity – Not all brand mentions translate to ideal anchor text and linking opportunities. Be selective.
  15. Link building is unethical – When done properly with relevance and value, link building is a best practice and well within guidelines.
  16. Only focus on root domain links – Subdomain and folder links contribute equity to root domains. Consider branded site sections too.
  17. Only Homepage Links Matter: While homepage links can be valuable, deep links (links to specific pages within your website) are also crucial for SEO. A diverse backlink profile with links to various site pages is beneficial.
  18. Link building is only for SEO – Links also help establish domain authority and credibility, influencing conversions and revenue.
  19. Competitors won’t link to you – If you offer valuable resources in your space, competitors may link when it benefits their audience.
  20. Manual outreach is not needed – Automated tools can help streamline outreach, but personal touches and follow-up still matter.
  21. Reciprocal Links: Some believe that exchanging links with other websites, also known as reciprocal linking, can boost SEO. While this tactic was used in the past, search engines are now smarter and can detect excessive reciprocal linking, which may lead to penalties.
  22. Links Can’t Hurt You: While getting high-quality backlinks is essential, low-quality or spammy backlinks can harm your website’s reputation and rankings. It’s essential to regularly monitor your backlink profile and disavow harmful links when necessary.
  23. Link Building is Dead: Some claim that link building is no longer relevant due to changes in search engine algorithms and the rise of other SEO techniques. However, link building remains crucial in SEO success, although the approach and strategies may have evolved. The link building services agency is still working at high, and links are still an important ranking factor.


Link building is complex, but understanding common myths can prevent wasted efforts or penalties. Focus on building relevant, high-quality links naturally using ethical outreach. With proper expectations and best practices, an effective link-building campaign can yield significant SEO and business results.

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