One thing that amazes me the most within the world of SEO is just how many times an SEO freelancer or SEO company will overlook one of the 4 key components to search engine optimization strategy building. I don’t know whether it is cost limitations, the right software isn’t in place or what it is that makes any SEO feel that they can miss out on vital research.
All I know is that without all the information being presented to you in order to build a bigger picture of the strategy required, then you may as well just rely on luck – a bit like a soccer player taking a penalty with their eyes closed – hit and hope!
Just to be clear, and there have been thousands of articles such as this one written, I am going to reiterate the 4 MUSE USE components of SEO. Now, there are lots of other additional areas of SEO you can add to these strategies. We are just covering the key strategies here just to remind all SEOs out there what you should ALWAYS be concentrating on.
Here are some tips courtesy of experts in SEO in the Netherlands:
- On-Page SEO Reviews Should Include Mobile
This is probably the one side to search engine optimization that is overlooked by webmasters and SEOs alike. You have heard of Google’s mobile-first indexing lately. This is because Google is putting a high emphasis on websites that have mobile-friendly pages. If your client’s on-page SEO is not configured correctly for mobile, then they could be losing out on ranking position and a lot of traffic.
Ok – so having a mobile-friendly website is a coding and design issue, but the reason I have pointed this out is that on-page SEO is not only about keyword optimization, siloing, blogs, and keeping ALTs as well as meta tags updates.
- Competitor Analysis
This is arguably the most underused SEO tactic. Those that do use competitor analysis tend to only look at the competitor’s backlink profile and ignore competitor on-page SEO. You should always find out which keywords the competitor is ranking for on which URL. Take that URL and look at it closely. Look at the page’s mobile and desktop optimization using the Google PageSpeed Insights tool.
Also, you should be looking at the word count, H1 headers, which blogs or other pages on the competitor website link internally to the ranking page, silo tactics and how many inbound/outbound links are on the page. Other areas you can look at include the competitor’s ranking page size, ALT image keyword optimization, and other on-page SEO components you would normally look at on your competitor’s site.
- Diversifying Link Building Strategies
If you are only link building using guest post links, then you are not going to find much success in your SEO. Likewise, if you only build DoFollow, HTTP links, or purely contextual links to the website, then your SEO strategy is going to stand a much lesser chance of success. Furthermore, you should not target the keywords you are aiming to rank more than 10% of the time as a general rule of thumb. Make sure you build plenty of branded links as well as very natural looking generic links such as ‘click here, ‘more information, ‘homepage’, ’website’, and so on. By diversifying the way you link back to your client’s site, you will create a more natural looking link profile which will boost the website’s SEO rating in the eyes of search engine algorithms.
Use Zoekmachine optimalisatie bureau if you are in doubt, which is a great place to find out more information about the right strategies to use when creating an SEO plan for your website or for your clients.