A successful website is a website that engages its visitors very quickly and keeps them on the website for longer. Only the best websites that grab the attention of visitors from the moment they arrive will be worth the time to explore further, and there are a number of things that you can do with your website to help it become more engaging as soon as someone lands on it.

1. Update Content Regularly

One way to make sure that visitors are intrigued enough to hang around on your website for longer is to make sure that you update your content on a regular basis.

A website that does not have any new content added for months at a time will look stale and like there is not much effort being put into it. Whereas if you write a regular blog that you update on a weekly basis, this shows new visitors that your site has fresh content.

It is also good for getting more repeat visitors as people will know that they can expect to find new information each time they visit your website. At the same time it also has SEO advantages, which can help to drive more traffic in the first place.

2. Make the Design Appealing

The design is one of the first things that new visitors will notice when they land on your website, and it can be responsible for whether visitors hang around or not. A good, fresh, original design that matches your brand image is key. If you are using something like SharePoint, branding needs professional help to implement successfully, so consider your options right from the moment you hire someone to design your site for you.

3. Provide Visitors with Benefits

Benefits are the key when it comes to making sure visitors stay around for longer on your website. Good sales copy will make sure the benefits of your products and services come across from the very first words and give people a reason to read further and get involved in your website. You could start by putting a key benefit in the main headline on the home page rather than a generic ‘welcome’ message.

4. Interact with Visitors

Try to make your website as interactive as possible by allowing comments on your blog posts and social media interaction. These simple features will help to get people more involved in your site and can help to create a community around your brand.

5. Test Constantly

Your visitors will not know about this one, but if you make sure that you constantly test the success of your website and make appropriate changes, you will be ensuring that you consistently improve your site and make it more engaging for visitors.

By starting up a simple A/B split testing programme, you can find out what works and what doesn’t, and then make regular improvements to constantly improve your website.

Make Your Website More Engaging

These are all simple ways that you can make your website more engaging and help to make it more successful. If your website fails to engage visitors as soon as they arrive, you could be missing out on business because not as many people will hang around. So follow the tips above to make your website more engaging and, as a result, more successful.