I’m sure by this point you know reviews are important. They are key to driving new customers to your business and growing your sales. They more reviews you have, the more trustworthy your business will appear to be. Therefore, online reviews have a significant impact on a customer’s path to purchase. [Read more…]

For a business to grow, marketing is usually a key point.  You need to have a marketing strategy that has clearly defined aims and goals as well as a map as to how you will achieve these goals.  But how do you create a marketing strategy that works for your business?   [Read more…]

Ecommerce is amongst the most widely used arenas for marketing automation. Automation can be used on your ecommerce marketing automation site to carry out most  tasks, ranging from enhancing currency conversion rates to predicting customer behavior and increasing repeat sales. [Read more…]

Introduction of search marketing

Want to achieve something big but have no ideas where to pursue? Below you can find many ideas of specialising in search marketing but before knowing about that you should learn what search marketing is and what its uses are. For every beginner it is very important to go deep and study about search marketing in detail to gain more knowledge. Search marketing is a method used to gain online presence and traffic from many viewers visiting search engine via paid and unpaid results and strategies on search engines which include Google, Bing, and Yahoo etc. If you want to have your own website, it is very important to learn every technique and tactic of how to make your website visible in search engine. Just imagine for example if you are searching for something in Google, Bing or Yahoo then you need to type the text in the small search box which is known as your “search query”. This search query takes you directly to a big screen size page which includes lots of website containing same keyword but containing different website and unique content. This page is known as SERP or search engine results page. Some experts say that the higher you are in SERPS the more likely you are to gain traffic to your website. But the main fact behind it is how will Google determine it and who gets these top placements? The answer is search marketing; it is the only main method behind getting placement in search engine where it plays the most important role. [Read more…]

Although search engine optimization is a complex and shifting discipline, there are some things which stay the same for quite considerable periods of time. In other words, things like the frequent and regular supply of high quality content never appear to go out of fashion. SEO is not just about experimental innovation, it is also about ensuring that ‘the basics’ are delivered to a high standard. One thing which fits neatly into the basics category is the necessity of getting the landing pages on a site ready for visitors. A lack of preparation in this area can have a detrimental effect. [Read more…]

Despite search engines such as Google changing their algorithm on a weekly basis just to keep us on our toes, there is one thing that appears to be a firm favourite of the number one search engine and that is all things natural. Natural content, natural keywords  and natural link building are favoured by Google and they make no secret of this. To back this up we also find that anything which is unnatural or false is severely frowned upon and often penalised or even banned by Google. All concrete facts to prove that natural is the way to go.
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When promoting a website, there are many different techniques that can be used. Ultimately, a decision must be made as to where to invest your hard earned money. As of February 14th, 2007, approximately 80% of all internet traffic comes from search engines, and there are two ways to get a share of this traffic. Traffic can be obtained via the natural listings through Search Engine Optimisation  (SEO) or via the Sponsored listings by setting up a Pay per Click (PPC) campaign. [Read more…]