TL;DR This comprehensive guide examines Google’s latest announcement: “New ways generative AI can help you find holiday gifts,” and its significant impact on digital marketing. We explore cutting-edge AI features like AI-generated gift recommendations and virtual try-on tools and their implications for SEO and marketing strategies. Tailored for marketers, SEOs, and digital agencies, this article provides insights on leveraging AI for enhanced customer engagement and effective marketing tactics in the evolving landscape of online shopping.
Google has released a new tool that uses generative AI to help you find the perfect gift for everyone on your list. The tool is called the Search Generative Experience (SGE), and it is available in the Google Search app.
This holiday season, Google is making it easier than ever to find the perfect gifts for your loved ones with the help of generative AI. Generative AI is a type of artificial intelligence that can generate new creative text formats, like poems, code, scripts, musical pieces, emails, letters, etc. It can also be used to create new product images and videos.
In a recent announcement, Google unveiled a new feature within the Search Generative Experience (SGE) that will help holiday shoppers get inspired and find the perfect gifts. This feature will use generative AI to suggest gift ideas based on your search queries. For example, if you’re looking for a present for the budding chef in your life, SGE might suggest a personalized apron, a set of high-quality knives, or a subscription to a cooking class.
In addition to generating gift ideas, Google Search Generative Experience (SGE) can help you find where to buy the gifts you seek. You can click on any of the gift ideas that SGE generates to be taken to a page with more information about the gift, including where to buy it.
Google Search Generative Experience (SGE) is a powerful new tool that can help you save time and money when shopping for gifts. It is especially helpful if you are not sure what to buy for someone. With SGE, you can easily find unique and thoughtful gifts that your loved ones will appreciate.
In addition to this new feature, Google is also rolling out a number of other improvements to SGE this holiday season. These improvements include:
- The ability to filter gift suggestions by price, category, and brand.
- The ability to see reviews and ratings for suggested gifts.
- The ability to save gift suggestions to a wishlist.
- With these new features and improvements, Google is making it easier than ever to find the perfect gifts for your loved ones this holiday season.
With these new features and improvements, Google is making it easier than ever to find the perfect gifts for your loved ones this holiday season.
How to use SGE to find holiday gifts
To use SGE to find holiday gifts, simply start by searching for a gift idea on Google. For example, you might search for “gifts for the budding chef” or “gifts for the tech-savvy teen.”
Once you’ve entered your search query, you’ll see a list of results. If you’re eligible, you’ll also see an option to get AI-generated gift suggestions. To see these suggestions, simply click on the “AI-generated gift suggestions” link.
You’ll then be taken to a page where you can filter your suggestions by price, category, and brand. You can also see reviews and ratings for suggested gifts. And if you find a gift that you like, you can save it to a wishlist.
Here are some examples of how SGE can be used:
- Finding a gift for a techie: SGE could generate a list of gifts, such as a new smartphone, a smartwatch, or a virtual reality headset.
- Finding a gift for a foodie: SGE could generate a list of gifts such as a cooking class, a gourmet food basket, or a subscription to a meal delivery service.
- Finding a gift for a bookworm: SGE could generate a list of gifts such as a new book, an e-reader, or a subscription to a book club.
Other features to help you with your holiday shopping.
In addition to SGE, Google has also released a number of other features to help you with your holiday shopping. These features include:
- Google Shopping: Google Shopping is a search engine that allows you to compare prices on a variety of products.
- Google Pay: Google Pay is a mobile payment service that allows you to pay for your purchases with your smartphone.
- Google Assistant: Google Assistant is a virtual assistant that can help you with a variety of tasks, including finding gifts, making purchases, and tracking your orders.
Additional thoughts
I think the new SGE feature is a great way to help people find the perfect gifts for their loved ones. It’s especially helpful for people who are struggling to come up with ideas. I also think the ability to filter suggestions by price, category, and brand is very helpful. And I’m glad that Google is continuing to improve SGE by adding new features and improvements.
I’m excited to see how Google continues to develop generative AI and use it to improve its products and services. I think generative AI has the potential to revolutionize the way we search for information and find new products and services.
Overall, I think the new SGE feature is a great step forward and I’m excited to see how Google continues to develop it. I hope this blog post has been helpful. If you have any questions, please feel free to leave a comment below.
Conclusion
Google’s new SGE feature is a great way to find the perfect gifts for your loved ones this holiday season. With its ability to suggest personalized gift ideas based on your search queries, SGE can make your holiday shopping experience easier and more enjoyable.