Having a strong online presence is essential for any business in this digital age, and with consumers using social media websites, making your company visible is of paramount importance. There are many strategies used to enhance a website’s visibility within search engines, and this industry is known as social media marketing (SMM). Some business people see social media as something for idle chit-chat and has no real commercial value to a company that sells online products or services, yet many consumers use popular sites, such as Facebook, Instagram, and Twitter, so it is vital to have a create a company account and start to amass a following.
This free mobile app was released in 2010, and quickly became an established platform, which allows users to share images and video, either privately or publicly. By the end of 2014, a staggering 300 million users were logging into Instagram, making it one of the most prominent of all the social media platforms. There is specialized software that can boost the number of Instagram followers, allowing a business to target more qualified leads.
Fake following
There are services available that sell you fake followers, ghost followers created by clever use of software, which means a company can have 10,000 followers overnight. This might sound excellent, but how will it look to your real followers when you get zero likes after posting an image! Likes would have to be purchased, just like the fake followings, and for a reputable company, this is not good for image.
Real following
There are ways to cultivate an organic, or real following, and it begins by posting interesting images and informative content that is related to the company’s product or service.
This site has been at the top of the tree for a few years now, and every business should have their own Facebook page from the very start. By posting informative content and inviting queries, one can generate a good following of interested consumers, which creates sales opportunities at every level. One can upload video and still images, and presentations, as well as text, and with chat and fb phone, it is easy to talk with a consumer in real time.
Social Media Marketing (SMM)
This industry has evolved alongside the social media sites, and there are companies that will sell you followers, likes or comments, but these are fraught with danger, and will do nothing for a company’s reputation. There are also services that can significantly increase organic followings with Instagram, Twitter, and Facebook, so for a company that wants to make an impression on the social media world, it is wise to contact the experts.
Competition
The market is saturated with companies, all offering top quality goods and services, at reasonable prices, so how does one get ahead of the pack? The answer is to enlist the help of an established SMM company that specializes in your chosen media platform. Instagram is perhaps the best place to start, and with the help of social marketing professionals, your brand will soon have a healthy following.