The start of a New Year marks a time when significant voices within an industry begin making their predictions for the next twelve months within the said industry. This is very much the case in search engine optimisation, and numerous ideas and theories have already been put forward about what 2012 holds in store for SEO. One suggestion that really jumped out at me came from Rand Fishkin at Moz, who said, long back “SEO without social media will become a relic of the past”. I’m a big fan of social media marketing, and while I don’t necessarily believe SEO without social media marketing will become extinct, I strongly believe that in the right context, social media can increase the efficiency of an SEO campaign tenfold. I hope to use this blog to explain why I think this is the case.
Having a strong online presence is essential for any business in this digital age, and with consumers using social media websites, making your company visible is of paramount importance. There are many strategies used to enhance a website’s visibility within search engines, and this industry is known as social media marketing (SMM). Some business people see social media as something for idle chit-chat and has no real commercial value to a company that sells online products or services, yet many consumers use popular sites, such as Facebook, Instagram, and Twitter, so it is vital to have a create a company account and start to amass a following.