Every marketer would agree to the fact that digital marketing and PR tactics are evolving impressively fast. There is always a chance that you would want to try a new path to achieve your goal. But, would it lead you to your desired goal? To pave a way for a marketing strategy that is guaranteed to generate the desired result in the future, it is a must to learn lessons from the past.
While running a digital marketing campaign, it is imperative for the brands to come across the same issue again and again. Whether it is the generation of fewer leads than predicted, or ads failing to run as required altogether, these can impact a campaign drastically. Being wary of some common marketing mistakes while formulating and running a campaign can not only save you money and time but will ensure you achieve your desired target. But what should you be mindful of? Find out here:
Mistake 1# Not setting goals.
Even though it sounds very obvious, many brands and marketers while formulating a campaign strategy, fail to set the desired goal. The saying, ‘failure to plan is planning to fail’ is very apt when it comes to campaigning for a brand’s digital presence. Before your marketing team starts executing the strategy, it is very important to establish what the objectives of the campaign are. How the outputs will be measured? If there is any plan B. With a clear goal in sight, you will be able to navigate your campaign with better precision and have full control over it. It will enable you to pinpoint the issues you’re having with your campaign and fix them accordingly. Additionally, for proposing a future marketing investment plan, you will have a clear case in hand to demonstrate your strategy.
Mistake 2# Not keeping a check on analytics.
Any leading digital marketing agency would know what consequences could befall if a marketer fails to keep a check on the campaign better than an up-and-coming agency. To ensure your campaign performs according to you and generates an unprecedented result, make it a point to constantly keep a check on it and measure its performance on a regular basis. Besides focusing on the metrics of your website, don’t overlook macro trends.
Mistake 3# It is not necessary to go after every trend.
As discussed above, the world of digital marketing is a fast-changing one. A trend for today takes no time in becoming a thing of the past. The pressure of maintaining a balance between keeping up with the trend and staying relevant has seemed to take its toll on even the most experienced marketers. But most marketers fail to comprehend if the trend is meant for them. Incorporating every new trending technology and platform into your strategy with the assumption that it will optimize its result could do more harm than good.
Mistake 4# Undervaluing the capacity of Mobile Marketing
Most brands and marketers if not all, have realized the potential of mobile in marketing. Needless to say, missing out on the opportunities the mobile gives for better propagation of a marketing campaign is equivalent to missing out on potential business. Today, the average website traffic share through mobile for most industries exceeds 50%. Failing to incorporate mobile into your marketing campaign means alienating your brand from many potential clients, which might ultimately affect your brand positing.