Although search engine optimization is a complex and shifting discipline, there are some things which stay the same for quite considerable periods of time. In other words, things like the frequent and regular supply of high quality content never appear to go out of fashion. SEO is not just about experimental innovation, it is also about ensuring that ‘the basics’ are delivered to a high standard. One thing which fits neatly into the basics category is the necessity of getting the landing pages on a site ready for visitors. A lack of preparation in this area can have a detrimental effect. [Read more…]
Despite search engines such as Google changing their algorithm on a weekly basis just to keep us on our toes, there is one thing that appears to be a firm favourite of the number one search engine and that is all things natural. Natural content, natural keywords and natural link building are favoured by Google and they make no secret of this. To back this up we also find that anything which is unnatural or false is severely frowned upon and often penalised or even banned by Google. All concrete facts to prove that natural is the way to go.
When promoting a website, there are many different techniques that can be used. Ultimately, a decision must be made as to where to invest your hard earned money. As of February 14th, 2007, approximately 80% of all internet traffic comes from search engines, and there are two ways to get a share of this traffic. Traffic can be obtained via the natural listings through Search Engine Optimisation (SEO) or via the Sponsored listings by setting up a Pay per Click (PPC) campaign. [Read more…]
Pay Per Click Marketing (PPC) is a sub-set of Search Engine Marketing, and refers to a specific type of advertising where you pay a search engine every time when a potential customer clicks on your advertisement. Pay per click advertising on search engines allows you choose keywords you would like your site to appear for when a search is performed. [Read more…]