A website can make or break a small business which is looking to find a foothold in competitive markets. It is important to make sure that a website sells the business effectively to customers and convinces them to use your goods or services. There are several common mistakes which are crucial to avoid if your small business’s website is to be successful. Some of these mistakes may seem more innocuous than other website design errors, but they should all be avoided as much as possible.
No Website
It may seem strange to talk about small businesses not having a website in the 21st century, but you would be surprised at how many businesses remain stuck in the past. This can be especially true of older business owners who can feel that because they are not technologically-savvy it is not worth getting a website.
Lacking a web presence damages your ability to reach as many people as possible in order to attract new customers. If your business has no website, make sure to hire specialist web design in Adelaide to join the digital age. This gives you a better chance to increase your customer base and raise your profile.
Bad Navigation
It takes around 10-15 seconds for an online user to click away from a website if they can’t navigate around it easily. Make sure that all the layout of the website is easy for people to follow and they can quickly get the information that they need or easily find the products which they want. People will become frustrated by a poor website layout and this could potentially lead to lost customers. It is important to fix any broken links or unresponsive pages as soon as these problems are identified.
Hard-To-Find Contact Details
It is vital for customers to be able to contact your business easily. Don’t hide contact details on difficult-to-find pages. Make sure to have contact details prominently displayed on the front page so that people can easily get in touch if they have a question or problem. Better yet, why not include contact details on a clearly-marked separate page?
Website Not Adaptable For Mobile Devices
More and more people are using their smartphones to look at websites. It is important to make sure that websites are adaptable for mobile devices as well as desktop computers. Web sites which are not adapted for mobiles can be extremely frustrating for people to use when they are on their smartphones.
Flashing Images And Pop-Up Animations
Don’t go overboard on flashing images or pop-up animations. Users can become irritated very quickly if they have to deal with things which are distracting or get in the way of them navigating properly around the website.
Make sure that your website is designed to convert as many visitors into customers as possible. Follow these simple guidelines to avoid the mistakes which can result in lost sales.
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